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Mologogo: A phone app that tracks your friends via GPS

For years, I’ve been waiting for the advent of location-based applications — apps that use your location as a key data point in delivering services. Up until now, the main appeal of the Internet is that it erases geography; it allowed the model-train freaks and Linux freaks and libertarian freaks and first-edition-of-Spiderman to find one another, no matter where they were located. I remember back in 1996, looking at Yahoo’s original “subject tree” for cyberspace, and realizing that the Internet was organized like the Dewey decimal system. It was a library, not a map.

But now the Internet is penetrating our mobile world — via phones, wifi-hoppin’ laptops, and handhelds. And when you’re on the road, your location is one of the most relevant things about you. Suddenly, it makes a lot of sense to have apps that treat the world not as a Dewey-decimal library, but a map. Mobile-service providers have been babbling for years about how one day you’ll pull out your phone and it’ll tell you where the nearest Italian restaurant or Kinko’s is, but really … who cares. The most genuinely explosive Internet apps have been social: Email, instant messaging, P2P. So I always figured the first truly cool location-based apps would similarly be social.

Sure enough, the first actually popular location-aware tool is Dodgeball, which lets you keep track of your posse while you’re out club-hopping. But though Dodgeball’s great, you have to manually enter your location into the phone. The really wild stuff will happen with phones that are automatically location-aware — as with cell-tower triangulation and GPS.

Thus I was really intrigued to hear about Mologogo — a free new app that runs on any GPS-enabled Nextel phone, tracks where you are in real-time, and displays it on a teensy mobile-phone version of Google Maps. For Xtra social fun, you can authorize your friends to track your location, and you theirs. That picture above is a snapshot of random Mologogo users who publicly display their everyday locations.

Unfortunately, it only works on Nextel GPS-and-java-enabled phones. But as more and more phones include GPS, appls like this could create some neato social revolutions. One example? Mologogo was developed by the indomitable Jason Uechi, whose superb mobile-phone apps I’ve blogged about before. He collaborated with another coder he met online, Lemonhead. When they finally got the locationing code running, they pumped in their own co-ordinates, and then, as they recount on their website …

… only then did they realized that they lived in the same town, .0056 longitude and .018 latitude apart. Some would call it fate.

Heh.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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September 26, 2008 » 01:57 PM

From an interview with ethnobotanist and anthropologist Wade Davis:

One of the cultures you celebrate in Light at the Edge of the World is the Inuit. What do you most admire about them?

Davis: The Inuit didn’t fear the cold; they took advantage of it. During the 1950s the Canadian government forced the Inuit into settlements. A family from Arctic Bay told me this fantastic story of their grandfather who refused to go. The family, fearful for his life, took away all of his tools and all of his implements, thinking that would force him into the settlement. But instead, he just slipped out of an igloo on a cold Arctic night, pulled down his caribou and sealskin trousers, and defecated into his hand. As the feces began to freeze, he shaped it into the form of an implement. And when the blade started to take shape, he put a spray of saliva along the leading edge to sharpen it. That’s when what they call the “shit knife” took form. He used it to butcher a dog. Skinned the dog with it. Improvised a sled with the dog’s rib cage, and then, using the skin, he harnessed up an adjacent living dog. He put the shit knife in his belt and disappeared into the night.

September 25, 2008 » 11:21 AM
“Video from a camp north of Toronto in December 2005 shows a car spinning around in a nearby, snow-covered parking lot. Prosecutors characterized that as special driver training but the defense, and many outsiders, said it was nothing more than “cutting doughnuts,” a favorite winter pastime of young Canadian motorists.” - A key piece of evidence submitted in the trial of a gang of alleged young Canadian terrorists.

September 24, 2008 » 11:21 PM
“Life imitates art imitating life: just thought a gnat crawling across my monitor was part of a Flash-based ad. I clicked it.” - A Tweet from Bill Braine.

September 24, 2008 » 02:37 PM
“Funniest FB friend request ever: “Twitter friend hoping to get to second base (Facebook!) ;-).”” - A recent Tweet by Pistachio

September 24, 2008 » 12:28 PM
Chinese powdered-milk crisis creates a new market: The return of the wet nurse

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Collision Detection: A Blog by Clive Thompson