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Study: Using big words needlessly makes you seem stupider

Everyone knows how college students will try to make themselves sound smarter by reaching for the thesaurus and using big, ponderous words they barely understand. But now a new study shows that readers can see through this. Daniel Oppenheimer, a psychologist at Princeton, took a handful of writing samples and used a thesaurus to replace the simple words with needlessly flowery ones. As the Bad Language blog notes:

He created a “highly complex” version of each original text by replacing each noun, verb and adjective in it with the longest synomym. This is the kind of writing by thesaurus that many business people and techies employ when they want to sound knowledgeable and important or because they think writing like they speak will make them sound lightweight.

Then Oppenheimer gave all the writing samples — the original, simple ones and the modified, flowery ones — to 71 students to evaluate. The result? As the grandiosity and complexity of the language increased, the judges’ estimation of the intelligence of the authors decreased. Oppenheimer wrote up his results in a paper with the gorgeously ironic title “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.”

His findings make perfect sense when you think about the nature of language. Every sentence and paragraph of writing is an organic whole; a writer’s style is, too. Taking a sentence and swapping in synonyms plucked from a thesaurus is bound to warp the meaning and clarity of a sentence, because synonyms are not mathematical equals: They all have slightly different shadings. Describe someone as “angry” and it means one thing; describe them as “choleric” or “furious” or “splenetic” — all synonyms offered up by Thesaurus.com — and you’re saying something slightly different. When an essay is filled with these sort of swapped-in synonyms, it winds up having Frankensteinian seams: You can feel its cognitive artificiality, its constipated straining to convey a higher meaning. No wonder the judges thought these essays seemed dumber.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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The “Milky Way Transit Authority” map

Should automobile software be open-sourced?

My Bookforum review of Jaron Lanier’s “You Are Not A Gadget”

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Garry Kasparov, cyborg

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January 31, 2010 » 07:29 PM
V. A. To me death seems to be an evil.
M. What, to those who are al­ready dead? or to those who must die?
A. To both.
M. It is a mis­ery, then, be­cause an evil?
A. Cer­tain­ly.
M. Then those who have al­ready died, and those who have still got to die, are both mis­er­able?
A. So it ap­pears to me.
M. Then all are mis­er­able?
A. Ev­ery one.

January 24, 2010 » 03:22 PM

One of the more interesting trends is family, which came in at number five. Specifically, discussion about family, moms, dads, daughters, etc. jumped during 2009. With Facebook users getting older, this isn’t a big surprise. However, the fact that the mention of “kids” jumped by a factor of five this year is rather dramatic. It’s tough to know what this means, though. (via Facebook Unveils Most-Mentioned Topics of 2009

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January 15, 2010 » 01:36 PM

BEYOND AWESOME. They are announcing a recall of the Plush Uterus “due to a potential choking hazard for children”. To apply for it, “Please send an email to the address below with the subject line, ‘UTERUS OPT OUT’”.

January 14, 2010 » 10:04 PM

“To order, please TYPE “YES” IN CHECKBOX BELOW TO AGREE YOU UNDERSTAND THIS PLUSH MUST BE KEPT AWAY FROM KIDS (it is a sex organ, after all). If it is not checked, WE WILL NOT SEND THE UTERUS.” (via @ibogost)

January 11, 2010 » 01:45 PM

I watched Space: 1999 back in the day, but I swear to god I do not remember this scene.

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