NEXT ENTRY »
Firefly squid!

Study: Using big words needlessly makes you seem stupider

Everyone knows how college students will try to make themselves sound smarter by reaching for the thesaurus and using big, ponderous words they barely understand. But now a new study shows that readers can see through this. Daniel Oppenheimer, a psychologist at Princeton, took a handful of writing samples and used a thesaurus to replace the simple words with needlessly flowery ones. As the Bad Language blog notes:

He created a “highly complex” version of each original text by replacing each noun, verb and adjective in it with the longest synomym. This is the kind of writing by thesaurus that many business people and techies employ when they want to sound knowledgeable and important or because they think writing like they speak will make them sound lightweight.

Then Oppenheimer gave all the writing samples — the original, simple ones and the modified, flowery ones — to 71 students to evaluate. The result? As the grandiosity and complexity of the language increased, the judges’ estimation of the intelligence of the authors decreased. Oppenheimer wrote up his results in a paper with the gorgeously ironic title “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.”

His findings make perfect sense when you think about the nature of language. Every sentence and paragraph of writing is an organic whole; a writer’s style is, too. Taking a sentence and swapping in synonyms plucked from a thesaurus is bound to warp the meaning and clarity of a sentence, because synonyms are not mathematical equals: They all have slightly different shadings. Describe someone as “angry” and it means one thing; describe them as “choleric” or “furious” or “splenetic” — all synonyms offered up by Thesaurus.com — and you’re saying something slightly different. When an essay is filled with these sort of swapped-in synonyms, it winds up having Frankensteinian seams: You can feel its cognitive artificiality, its constipated straining to convey a higher meaning. No wonder the judges thought these essays seemed dumber.


blog comments powered by Disqus

Search This Site


Bio:

I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

More of Me

Twitter
Tumblr
Flickr


Recent Entries

Teleportation, the last battle, and the Creator talks: How the world ends inside an online game

My latest Wired magazine column: Troll taming at Whitehouse.gov

Apparently NASA is filled with Joss Whedon fans

Incredibly weird, inch-wide single-celled creatures discovered rolling across the sea floor

In praise of the 3-hour game: My latest Wired News video-game column

» visit the Collision Detection archives

Clive Thompson's Tumblr
a bunch of stuff

March 25, 2009 » 05:10 PM
I had to ask! I was investigating getting DirecTV for my new office when I saw this pop-up window …

March 22, 2009 » 08:54 PM
““From an acoustical perspective, music is an overstructured language, which the brain invented and which the brain loves to hear.”” - Basics - In One Ear and Out the Other - NYTimes.com

March 20, 2009 » 04:48 PM
“No wonder young people find mainstream journalism uninviting; it would almost be more frightening if they embraced what passes for news today.” - The Death and Life of Great American Newspapers (Page 2)

March 19, 2009 » 01:12 PM
Printing The NYT Costs Twice As Much As Sending Every Subscriber A Free Kindle

March 18, 2009 » 08:44 PM
“Growth for the sake of growth is the ideology of the cancer cell.” — Edward Abbey” - Via Thor Muller’s twitter stream.

» visit my Tumblr

Recent Comments

Photos

» see all of my photos on Flickr

Collision Detection: A Blog by Clive Thompson