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Study: Using big words needlessly makes you seem stupider

Everyone knows how college students will try to make themselves sound smarter by reaching for the thesaurus and using big, ponderous words they barely understand. But now a new study shows that readers can see through this. Daniel Oppenheimer, a psychologist at Princeton, took a handful of writing samples and used a thesaurus to replace the simple words with needlessly flowery ones. As the Bad Language blog notes:

He created a “highly complex” version of each original text by replacing each noun, verb and adjective in it with the longest synomym. This is the kind of writing by thesaurus that many business people and techies employ when they want to sound knowledgeable and important or because they think writing like they speak will make them sound lightweight.

Then Oppenheimer gave all the writing samples — the original, simple ones and the modified, flowery ones — to 71 students to evaluate. The result? As the grandiosity and complexity of the language increased, the judges’ estimation of the intelligence of the authors decreased. Oppenheimer wrote up his results in a paper with the gorgeously ironic title “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.”

His findings make perfect sense when you think about the nature of language. Every sentence and paragraph of writing is an organic whole; a writer’s style is, too. Taking a sentence and swapping in synonyms plucked from a thesaurus is bound to warp the meaning and clarity of a sentence, because synonyms are not mathematical equals: They all have slightly different shadings. Describe someone as “angry” and it means one thing; describe them as “choleric” or “furious” or “splenetic” — all synonyms offered up by Thesaurus.com — and you’re saying something slightly different. When an essay is filled with these sort of swapped-in synonyms, it winds up having Frankensteinian seams: You can feel its cognitive artificiality, its constipated straining to convey a higher meaning. No wonder the judges thought these essays seemed dumber.


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I'm Clive Thompson, a writer on science, technology, and culture. This blog collects bits of offbeat research I'm running into, and musings thereon.

Currently, I'm a contributing writer for the New York Times Magazine and a columnist for Wired magazine. I also write for Fast Company and Wired magazine's web site, among other places. Email or AOL IM me (pomeranian99) to say hi or send in something strange!

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May 20, 2011 » 02:28 PM

From Christopher Kennedy’s very droll book “Neitzsche’s Horse”.

July 28, 2010 » 07:35 AM
“Wr” - S

July 06, 2010 » 10:05 AM

My Xbox broke, and I was trying to Google some possible technical solutions, when I noticed that Google appears to be encouraging me to make a typo. I suppose it’s possible that Google’s algorithms know that typing “wont” instead of “won’t” would produce better results.

June 29, 2010 » 05:00 PM

On the other hand, when I tried the test for multitasking, I was pretty abysmal. I performed worse than people who identify themselves as heavy multitaskers, and those who identify as low multitaskers.

June 29, 2010 » 04:58 PM

I finally got around to trying out the interactive “test your distractability and multitasking” page at the New York Times, which they put up alongside their story earlier this month about how computer distractions are eroding our lives. 

According to the test, I guess I have good focus — I’m not very distractable! 

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Collision Detection: A Blog by Clive Thompson